LOCATION: New York, US
STATUS: Conceptual Design
PROGRAM: Bridge, Office
COLLABORATORS: Oliver Pfeiffer
“IN GOD WE TRUST.” This phrase is written on one-dollar bills and well showing the significance of trust in religion and finance. Their legitimacy is kept firm as long as people trust them.
In these days, financial agencies seem to be losing their trust and have become one of infamous business. In order to get trust back into their hands and rehabilitate their reputation, they need a new plan that should be executed by the way of showing their trustworthiness.
When people trust something or someone, they believe in its reliability, truth or ability without clear evidence. This means their trustworthiness can not be proven and only created through relationship.
Religious fraternities utilize mutual relationship that a religion and people rely on each other as means to show their trustworthiness. They provide something necessary for people and get funds, lands or working force in return. This reciprocity make the religious community reliable infrastructure for people.
This process can be applied to financial agencies. In this case, they build a bridge passing through Wall Street in Manhattan providing a connection.
It works as a necessary infrastructure for people and make them dependent on the financial company. In return, they obtain an exclusive right to use the space over Wall Street where the land value is extremely high. This bridge becomes a financial building at the same time. In addition, the land value along this bridge goes higher because of the connection and becomes a target of new investment. This bridge also can contribute to the development of the city.